Sunday, April 19, 2009

#hcsm: Apr 5 Topic 2: Will HC Orgs to use Social Media

  1. HealthSocMed
    HealthSocMed TOPIC 2 - Will inviting people to join the conversation via SM work? Can HC orgs get people to sign up and use SM? #hcsm
  2. ctsinclair
    ctsinclair Other HC Orgs: Hospices, Home Health, Nursing Homes, Pharmacies #hcsm
  3. flipgonzo
    flipgonzo T2 - what defines the tipping point or critical mass that will make joining the SM convo valuable for 'people', whoever that is? #hcsm
  4. Jacque Brown
    jacquebrown T2 - Before we try to get more ppl to sign up, we need to figure out how to talk (and listen) to ppl who are already out there #hcsm
  5. Andy Meyer 
    aloumeyer I think engaging employees, patients and their families is important for hospital use of SM. They're most likely to join vs. avg. Joe. #hcsm
  6. Nick Dawson
    nickdawsonhc @DaphneLeigh if you look at raw numbers about 0.5-3% of a HC orgs market r likely 2 be on twitter are we waiting on them or vice versa #hcsm
  7. Ed Bennett
    EdBennett heard that Mayo Clinic is actively engaging its employees to become ambassadors on SM #hcsm
  8. ctsinclair
    ctsinclair @dfolkens With such low barrier to entry for SM, HC Orgs 'think' it is easy to do and lack follow through IMHO #hcsm
  9. Mike Templeton
    miketempleton @MeredithGould If they want to be successful in SM, they HAVE to commit to the follow through. If they don't, ppl won't be happy. #hcsm
  10. Ed Bennett
    EdBennett RT @tstitt SM programs in HC orgs have 1 or 2 personal champions who move fast, take calculated risks, no permission asked #hcsm
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Note: These are just my own personal notes from the Sunday night #hcsm chats on Twitter. It's what I found interesting or memorable or wanted to be able to easily refer back to.

#hcsm: Apr 5 Topic 1: Paid vs Earned Media Coverage


  1. Nick Dawson
    nickdawsonhc @PediatricInc great question - does bought media have an air of being inauthentic simply b/c it can be purchased? #hcsm
  2. Tom Stitt
    tstitt @Doctor_V @DaphneLeigh With Google indexing everything, SM is like WOM on steroids but you never flush the SM steroids. #hcsm
  3. flipgonzo
    flipgonzo @nickdawsonhc SM can have an air of inauthentic if the source is not transparent #hcsm
  4. Phil Baumann
    PhilBaumann T1 - Earned SM involves investment of Time into Trust. Paid media involves investment of Dollars into Interruption. #hcsm
  5. Greg Matthews
    chimoose I'm waiting for the "so what" in the social/earned media discussion. Have I missed the point? #hcsm
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Note: These are just my own personal notes from the Sunday night #hcsm chats on Twitter. It's what I found interesting or memorable or wanted to be able to easily refer back to.

#hcsm: Apr 12 Topic 4: Unique uses of Social Media in Health Care


  1. HealthSocMed
    HealthSocMed TOPIC 4 - what are some unique ways health care can/has used SM? Think outside the box (not always to push news feed) #hcsm
  2. MeredithGould
    MeredithGould @brendafinkle Improving health outcomes for groups of patients (i.e. creating communities of care for specific diseases/disorders. #hcsm
  3. Roy fromShrinkRap
    ShrinkRapRoy T4: Unique HC use of SM--devices tweeting things like BP, temp, wt, time pill bottle opened, activity monitor. #hcsm
  4. Tom Stitt
    tstitt T4 Urgent care clinic wait time tweets? Urgent care clinic "rules of engagement" aka triage tweets? #hcsm
  5. brendafinkle
    brendafinkle @tstitt Awesome idea - just like Disney. We could advertise through urgent cares - follow our org for wait time updates - #hcsm
  6. Phil Baumann
    PhilBaumann Other uses (Twitter): Epidemiological surveillance, crowdsourcing for health care resources... #hcsm
  7. thisisunique
    thisisunique Use SM to schedule appts, notify when you may be late, possible update when prescription is filled at the pharmacy or mailed. #hcsm
  8. Greg Matthews
    chimoose T4 I am interested in geo-tagging tweets with health keywords to spot trends (ie flu, depression, even happiness) #hcsm
  9. Phil Baumann
    PhilBaumann T4 More uses (140 of them) - http://bit.ly/R91z #hcsm
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Note: These are just my own personal notes from the Sunday night #hcsm chats on Twitter. It's what I found interesting or memorable or wanted to be able to easily refer back to.

#hcsm Apr 12: Twitter vs Conversation



  1. Steven Barley
    StevenBarley @crgonzalez How is a twitter post any different from a conversation between any employee and customer/patient/public? #hcsm
  2. Carmen Gonzalez
    crgonzalez @StevenBarley Everyone can see it and it's documented. #hcsm
  3. Chris Hall
    Hallicious @StevenBarley Totally agree. Difference is that twitter can be monitored, but its no different from personal conversations... #hcsm
  4. Carmen Gonzalez
    crgonzalez @StevenBarley Sort of like having a "conversation" on a billboard #hcsm
  5. ctsinclair
    ctsinclair RT @StevenBarley @crgonzalez How is a twitter post different from 'normal F2F conv'? "Archivable, searchable, permanent, spreadable" #hcsm
  6. Andrew Wilson
    AndrewPWilson @StevenBarley Twitter conversations are persistent, public and searchable #hcsm
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Note: These are just my own personal notes from the Sunday night #hcsm chats on Twitter. It's what I found interesting or memorable or wanted to be able to easily refer back to.

#hcsm: Apr 12 Topic 3: Economics of Social Media in Health Care

Note: These are just my own personal notes from the Sunday night #hcsm chats on Twitter.  It's what I found interesting or memorable or wanted to be able to easily refer back to.  


  1. HealthSocMed
    HealthSocMed Welcome, everyone! As a note, if anyone comes in later, please remember to introduce yourself to the group! #hcsm
  2. HealthSocMed
    HealthSocMed TOPIC 3 - Does economic impact make you more or less inclined to do SM, or indifferent? #hcsm
  3. Greg Matthews
    chimoose The current economy means we're cutting budgets - but there is a ton we can do with SocMed that costs little or nothing #hcsm
  4. ctsinclair
    ctsinclair T3 Economic impact should be minimized. Any good SM expert will tell you good social networks buy network capital, not people in door #hcsm
  5. Britt Miller
    brimil @chimoose absolutely. with the added benefit of connecting and getting to know your customer better, not pushing advertising on them #hcsm
  6. Roy fromShrinkRap
    ShrinkRapRoy T3: from hospital standpoint, I think SM is part of one's responsibility to one's community to be involved, not just $. #hcsm
  7. Dana
    danamlewis @shrinkraproy great point - would love for more hospitals/orgs to use SM to reach patients - and the community #hcsm
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Saturday, April 18, 2009

Health Information Technology Shrink

This is not really a blog, but rather a way for me to keep notes about HIT which I find interesting and want to keep track of.  I'll share some of these links with others, so it may turn into a blog (ie, two-way interactive)... feel free to add comments.

I'm a psychiatrist who's always had an interest in computers and IT.  The past 5-8 years I've done an increasing amount of work in health care policy (via working on state and federal legislative efforts, professional society efforts, and on the Health Standards Committee at URAC) and in administration (asst dept chair at GBMC and dept chair at BWMC).  Combining my interests in improving the quality of health care delivery (for mental health care as well as somatic) and in medical informatics just feels like a natural next phase in my career, so that's where I am heading (somehow).

The next series of posts will be my notes from the #hcsm (health care and social media) series of weekly Twitter chats, which is on Sunday nights from 9-10p ET, and is best viewed using Tweetchat.  #HCSM is the brainchild of @danamlewis and @healthsocmed.