#hcsm: Apr 5 Topic 1: Paid vs Earned Media Coverage

1. 
   nickdawsonhc @PediatricInc great question - does bought media have an air of being inauthentic simply b/c it can be purchased? #hcsm 06 Apr 2009 from TweetChat in reply to PediatricInc
2. 
   tstitt @Doctor_V @DaphneLeigh With Google indexing everything, SM is like WOM on steroids but you never flush the SM steroids. #hcsm 06 Apr 2009 from TweetChat in reply to Doctor_V
3. 
   flipgonzo @nickdawsonhc SM can have an air of inauthentic if the source is not transparent #hcsm 06 Apr 2009 from TweetChat in reply to nickdawsonhc
4. 
   PhilBaumann T1 - Earned SM involves investment of Time into Trust. Paid media involves investment of Dollars into Interruption. #hcsm 06 Apr 2009 from TweetChat
5. 
   chimoose I'm waiting for the "so what" in the social/earned media discussion. Have I missed the point? #hcsm 06 Apr 2009 from Tweetie

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Note: These are just my own personal notes from the Sunday night #hcsm chats on Twitter. It's what I found interesting or memorable or wanted to be able to easily refer back to.